WHY DID THE SWIMSUIT LOSE ITS FUNCTIONALITY?

We do not support the ''risky'' swimsuit trend and we want our comfort back!

If only there was a swimsuit that we could actually go swimming in and at the same time feel sexier with tiny mold revisions. Or if there was a bikini like that so that we wouldn't be exposed to any unnecessary marks while sunbathing. And the most restricted part of us is our beautiful sweet butt cheeks 💜  Wouldn't we be much happier if we didn't have to wear thongs to get a nice, sexy butt cheek? Look, even Khloe is nervous :)

As the 10AM family, we were quite serious when we said that we are not a fashion brand. We do not support the "risky" swimsuit trend that has been in fashion lately and we want our comfort back.

There are only a few days left for us to get away from the cities; sunbathe on the beaches, dance at parties with our bikinis, and jump into the sea as we wish. When we could not find any model that met our needs among thousands of models in the swimsuit and bikini category, we started by saying ''I feel you sister''. Just as we could never understand why there were so many straps, cuts and strange designs that would leave bad tan lines when we just wanted to sunbathe, we could not understand why there were no simple but sexy patterns.

And as the 10:AM team, you now know very well that comfort and wearability are always the most important criteria for us when designing our products :)

We have prepared two different patterns for you, a 4-color swimsuit and a 6-color bikini. We have worked on the patterns over and over again to create comfortable yet more feminine forms that will suit every body type. I am not even talking about our colors... We will share the photos we took with our super cute models in great detail very soon.

See you soon,
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With love,
Secil